
To provide a safe environment where women talk, collaborate, and enhance their sexual health and wellness.
To be a global resource for sexual health and wellness productsthat encourages innovation, community, and education.
In the basement of her Ohio home in 1993, single mom Patty Brisben founded Pure Romance. Her son Chris Cicchinelli stepped up as CEO and President in 2000. Between two passionate minds at the top and a diverse team of women and forward thinkers, we support the mission that started it all.
We believe women deserve:
to products that help them embrace their bodies and inner desires unapologetically.
that goes beyond the classroom to separate sexual health fact from fiction, spread awareness, and encourage the pursuit of pleasure.
to ask questions, get advice, and explore their sex lives, regardless of relationship status.
Our Non-Profit Organization
Founder Patty Brisben started the Patty Brisben Foundation (PBF) in 2006 after countless conversations with women struggling to get answers to sexual health questions. They had nowhere to turn, and she knew she had to do something to help.
The foundation funds research that advocates for women’s sexual health and helps direct women to much-needed resources. To date, the PBF has raised over $4 million in support of women everywhere. Day after day, the PBF helps further groundbreaking advancements in women’s health.
We celebrate love no matter what form it takes.
Since 2018, Pure Romance has been the largest sponsor of Cincinnati Pride, a local celebration that helps fund support projects for LGBTQIA+ communities.
And it goes beyond June. Your purchases give us the opportunity to support worthy causes all year long.
Supporting Transgender Youth
In 2018, President & CEO Chris Cicchinelli and his wife Jessica founded Living With Change, an organization that came into being through love and support for their daughter LC. Living With Change is dedicated to supporting transgender youth and their families by providing education, resources, advocacy, and support while fostering confidence and acceptance through change.
If you thought you knew sex, think again. Our products help you discover new ways to satisfy your desires – whether you’re exploring your wild side or enhancing your self-care routine.
Sexy doesn’t start when the lights go down, it starts the moment the sun comes up.
From body safe silicone toys to the use of premium ingredients in our lubricants, enhancements, and beauty products, we work hard to ensure the quality and safety of all of our products, so you can shop with confidence.
Product by product, we’re transitioning our packaging to be more sustainable and environmentally friendly. Our packaging also includes material details, so you always know what’s going on (or in!) your body.
The best way to experience it all? A Pure Romance party! Connect with a Consultant (hello, personal shopper!) for a night of laughs, learning, and time well spent with your closest friends.
Ask intimate questions in a private, 1-on-1 shopping experience. We provide sexual health training for all of our Consultants, so they can guide you toward products that will work and feel best for you.
With over $2 billion in products sold and more than 5 million women attending Pure Romance parties every year, there’s no better way to learn and connect with other women.
There are so many benefits to hosting a party, but one of the best is earning free product as your friends shop. 10% of the party sales goes toward your wishlist.
The ultimate Pure Romance opportunity comes from joining our movement. As a Consultant, you help other women take control of their sexuality and wellness through fun, educational experiences that open them up to a new world of possibilities.
Life with Pure Romance:
@officialpureromance
@pattybrisbenfdn
Sex Care is Self-Care Podcast
@lwc_organization
We understand the importance of accessibility for all of our customers, including those with disabilities. While our website may not currently meet the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, we are actively working towards compliance and constantly seeking ways to improve the user experience for all of our customers.
To that end, we have implemented a variety of accessibility tools provided by third-party app, AppifyCommerce. These tools include features such as keyboard navigation, high contrast mode, font resizing, and alternative text for images read focus, various cursor sizes. We have also incorporated tools to help with visual impairments, such as screen readers and text-to-speech functionality.
In addition to these technical solutions, we have also made a commitment to providing clear and easy-to-understand information on our website. This includes using simple and straightforward language, providing alternative text for images and videos, and including clear and detailed product descriptions.
We understand that accessibility is an ongoing effort and that there may be areas of our website that are not fully accessible. If you have any difficulty accessing our website or have any suggestions for improvements, please contact us at [email or phone number]. We will make every effort to respond to your request as soon as possible and work towards resolving any issues you may have encountered.
We also strive to provide equal access to our products and services, including our online store and customer service channels. So, we are always open to feedback, suggestions, and ideas on how we can continue to improve accessibility on our website and in all aspects of our business.
Our ultimate goal is to ensure that all of our customers, regardless of ability, have a positive and seamless experience when visiting our website and purchasing from our store. Thank you for visiting our store and for your patience as we continue to work towards full compliance with the WCAG guidelines.